Friday, September 30, 2011

Social Media for Home Builders 2.0: It's Easier Than You Think

Social Media for Home Builders 2.0: It's Easier Than You ThinkThis popular resource teaches builders and residential construction professionals how to use social media tools such as blogs, Facebook, Twitter, Linkedin, and YouTube, to increase their visibility and improve their sales results.

Social Media for Home Builders 2.0: It s Easier Than You Think is designed to help readers understand social media and construct a strategic plan for attracting more prospects, following up on leads, and closing more homes.

The updated edition includes even more examples, details, and strategies than the first edition, featuring

* examples of specific social media campaigns and their sales results by builder type
* sample tweets and Twitter campaigns to draw foot traffic to homes and communities
* new research on how people are using social media

Carol Flammer outlines in a clear, concise style how to engage consumers through social media. She provides content suggestions for creating a blog and keeping it going. Specific blog content and real-life examples of blogs that attracted readers are included.

Social Media for Home Builders 2.0 also explains how to

* Improve search engine optimization (SEO)
* Win friends and followers
* Find the right groups
* Run campaigns
* Optimize websites, blogs, and other social networking sites
* Track, analyze, and improve results


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Marketing Made Easy!: Basics for Home Builders

Marketing Made Easy!: Basics for Home BuildersIn this practical handbook written just for small-volume builders, you'll learn how to evaluate your current marketing efforts, determine your needs, create a distinct market identity, outline your goals, plan and budget for marketing, and evaluate your competition. You'll also get descriptions of inexpensive marketing ideas and activities that are easy to organize and do. Checklists, forms, photographs, and other examples will help you get started promoting your business right away! From Home Builder Press, 1995, 92 pp.

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2009 Home Builders' Jobsite Codes: A Quick Guide to the 2009 International Residential Code

2009 Home Builders' Jobsite Codes: A Quick Guide to the 2009 International Residential Code2009 Home Builders Jobsite Codes provides the information from the 2009 International Residential Code in a compact, concise guide that can be taken along to the jobsite. The guide provides easy-to-read code requirements for every aspect of residential construction. This user-friendly field guide is packed with illustrations, tables, figures, and a glossary, to facilitate your understanding of the codes.

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Garden & home builder (Volume 1)

Garden & home builder (Volume 1)Computerizing the estimating process can help remodelers double their estimating productivity while increasing accuracy. The right software package can also make it easier to revise cost estimates and keep track of running costs. Modeled after the CAD Reference Guide For Residential Construction, this book is written to help you choose the right computer estimating software package for your company. It guides you through the steps of selecting and implementing an estimating system, introduces you to takeoff and analytical tools available from most programs and gives you practical tips that will help you increase productivity. Includes profiles of estimating software packages, a glossary of terms and an estimating software buyer's checklist. From Home Builder Press, 1998, 98 pp.

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Independent Builder: Designing & Building a House Your Own Way (Real Goods Independent Living Book)

Independent Builder: Designing & Building a House Your Own Way (Real Goods Independent Living Book)This is a comprehensive manual of design and building methods for owner-builders as well as professional builders and their clients. In addition to presenting specific building techniques, the book explains the design principles and planning processes that underlie all good building, so that readers can develop their own exceptional designs, independently.
The Real Goods Independent Builder develops subjects not covered thoroughly in other books, but critical to success:
  • Designing small houses that seem big
  • Understanding innovation
  • Estimating and controlling costs
  • Incorporating ergonomics and accessibility
  • Doing drawings and scale models
  • Making contracts that work

    Click here to buy from Amazon

  • Scheduling for Home Builders with Microsoft Project

    Scheduling for Home Builders with Microsoft ProjectControl costs, pace construction, and fully utilize resources with Microsoft Project. An organized, well-planned schedule is a builder's best tool. Scheduling for Home Builders with Microsoft Project provides easy step-by-step instructions to help you master this powerful scheduling program. Every chapter of Scheduling for Home Builders with Microsoft Project helps you learn and practice each new skill. The CD offers sample residential schedules.

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    Thursday, September 29, 2011

    ValueMatch Selling for Home Builders: How to Sell What Matters Most

    ValueMatch Selling for Home Builders: How to Sell What Matters MostWill Nowell has revolutionized the sales process with ValueMatch Selling for Home Builders. Proven, powerful, and effective, ValueMatch listening skills will help you open the door to your prospective home buyers emotional need to buy a new home. These skills, the core of the ValueMatch sales process, will help you match what your homes have to offer with what prospects value most in a new home and it usually has nothing to do with granite countertops or number of bedrooms. ValueMatch Selling for Home Builders will teach you how to build rapport within the first 60 seconds; sell yourself to establish a relationship; convey the builders concept or vision; make a dynamic presentation that includes asking for the close three times; put yourself and your prospect in a closing posture; complete the sale; launch a new after-closing relationship that brings in referrals. ValueMatch Selling for Home Builders is your guide for selling what matters most.

    Click here to buy from Amazon

    Tomorrow's house: a complete guide for the home-builder

    Tomorrow's house: a complete guide for the home-builderThis is a reproduction of a book published before 1923. This book may have occasional imperfections such as missing or blurred pages, poor pictures, errant marks, etc. that were either part of the original artifact, or were introduced by the scanning process. We believe this work is culturally important, and despite the imperfections, have elected to bring it back into print as part of our continuing commitment to the preservation of printed works worldwide. We appreciate your understanding of the imperfections in the preservation process, and hope you enjoy this valuable book.

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    Coastal Design: A Guide for Builders, Planners, and Home Owners

    No one can tell you how to build better and manage smarter than Al Trellis and Paul Sharp. Whether you need a business advisor, therapist, or drill sergeant, Building with an Attitude will get you thinking about your home building in new and innovative ways. Trellis and Sharp combine industry experience with common sense and entrepreneurial spirit to bring you solid advice that will help you run your business more efficiently. Get insights on management, design, hiring, customer relations, pricing, and marketing that will help you improve your business. By applying the tips and techniques shared by Trellis and Sharp, youll find that building homes really can be fun and profitable.

    Key Features:
    * Discusses how to know your market to increase sales
    * Outlines systems to improve business management practices
    * Describes how to develop and promote your marketing message
    * Provides design hot buttons
    * Discusses how to hire and motivate good people

    Click here to buy from Amazon

    Home Builder's Guide to Continuous Improvement: Schedule, Quality, Customer Satisfaction, Cost, and Safety

    Home Builder's Guide to Continuous Improvement: Schedule, Quality, Customer Satisfaction, Cost, and SafetyPresenting well-known tools and techniques, the Home Builder's Guide to Continuous Improvement provides important insights and necessary information to reduce cycle time duration and variation in order to improve quality and customer satisfaction and to minimize costs and accidents. Each chapter offers examples based on the authors' personal experience working with builders and trade contractors. Including figures and graphs to enhance the text, this book contains simple language, using residential construction industry terminology to improve understanding of continuous improvement concepts and practices. No previous math background is required, making it suitable for all levels.

    Click here to buy from Amazon

    From Good Market Research to Great Marketing: A How-To Guide for Home Builders

    Every time a builder visits a competitor's new home neighborhood, that's market research. Every interview with an architect or interior designer and every portfolio review adds to market research. Every meeting with miffed homeowners, every celebratory block party - well, you get the idea.

    You are probably conducting informal market research already. Find out how to analyze and use this information to your greatest advantage in From Good Market Research to Great Marketing: A How-to Guide for Home Builders. Collecting market and buyer information requires skills you can readily learn with a little practice.The potential for increasing profits is enormous.

    New home marketing expert Colleen Edwards discusses how to determine your audience, develop a product that meets their needs, and promote your homes and services to this target audience. From low cost market research you can conduct yourself to advice on hiring a consultant, Edwards examines a wide variety of market research techniques.

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    Making Ourselves at Home: Women Builders and Designers

    Making Ourselves at Home: Women Builders and DesignersGeneral contractor Janice Goldfrank interviewed 21 trailblazing women, from experienced architects to novices who have never used tools, to assemble this collection of incredible, true accounts of women who mustered the courage and resources to design and build their own homes. Printed on acid-free paper. Photos & illustrations. Size D. National workshop tour.

    Click here to buy from Amazon

    Wednesday, September 28, 2011

    The Honest House; Presenting Examples of the Usual Problems Which Face the Home-Builder, Together With an Exposition of the Simple

    The Honest House; Presenting Examples of the Usual Problems Which Face the Home-Builder, Together With an Exposition of the SimpleThe book has no illustrations or index. It may have numerous typos or missing text. However, purchasers can download a free scanned copy of the original rare book from the publisher's website (GeneralBooksClub.com). You can also preview excerpts of the book there. Purchasers are also entitled to a free trial membership in the General Books Club where they can select from more than a million books without charge. Title: The Honest House; Presenting Examples of the Usual Problems Which Face the Home-Builder, Together With an Exposition of the Simple Architectural Principles Which Underlie Them:; Original Publisher: New York, The Century co.; Publication date: 1914; Subjects: Architecture, Domestic; Dwellings; Architecture / General; Architecture / Residential; House

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    Estimating for Home Builders

    Estimating for Home Buildersreduce cost overruns and avoid scheduling problems by developing complete and accurate construction cost estimates. This book describes the techniques, including the shortcut methods, that ensure success in the building business. Covers all the necessary cost factors, such as materials, labor, tools, supplies, equipment, subcontractors, overhead and markup. Includes information on computer scheduling; tables, forms and checklists; a glassary; and many examples including a floor plan and other drawings. From Home Builder Press, 1992, 181 pp.

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    What's It Like to Be a Home Builder

    A young boy watches as construction workers, carpenters, roofers, plumbers, electricians, and other workers build a house.

    Click here to buy from Amazon

    Computer Estimating for Home Builders

    Computer Estimating for Home BuildersComputerizing the estimating process can help remodelers double their estimating productivity while increasing accuracy. The right software package can also make it easier to revise cost estimates and keep track of running costs. Modeled after the CAD Reference Guide For Residential Construction, this book is written to help you choose the right computer estimating software package for your company. It guides you through the steps of selecting and implementing an estimating system, introduces you to takeoff and analytical tools available from most programs and gives you practical tips that will help you increase productivity. Includes profiles of estimating software packages, a glossary of terms and an estimating software buyer's checklist. From Home Builder Press, 1998, 98 pp.

    Click here to buy from Amazon

    Building Your Own House: Everything You Need to Know about Home Construction from Start to Finish

    Building Your Own House: Everything You Need to Know about Home Construction from Start to FinishLearn how to obtain financing, control costs, ensure consistent quality standards, and more effectively manage your employees and trade contractors. You’ll find out how to identify market and industry trends that will yield business opportunities. Whether you are just starting your small-volume building business or you want to refine your current business practices, Basic Business Management will provide you with management guidance you can use to improve your efficiency and profitability.

    Click here to buy from Amazon

    Social Media for Home Builders: It's Easier Than You Think!

    Social Media for Home Builders: It's Easier Than You Think!Savvy marketing professionals in every area of industry are taking advantage of this powerful new marketing tool. As a residential construction professional, you too can use social media sites touild your brand; engage new and existing consumers; manage your online reputation; and sell more homes. Social Media for Home Builders. Social media expert Carol Flammer demonstrates the power of this new marketing medium through case studies and online outlets created specifically for the home building industry.

    Click here to buy from Amazon

    Family Fragrance: Practical intentional ways to fill your home with the aroma of love (Heritage Builders (Chariot Victor))

    Family Fragrance: Practical intentional ways to fill your home with the aroma of love (Heritage Builders (Chariot Victor))the authors invite you to join them for a cozy supper of home made soup in front of the fire. You'll experience the warmth of their wisdom as you hear how they and other families apply these principles.

    Click here to buy from Amazon

    Tuesday, September 27, 2011

    Plan Reading for Home Builders

    The book has no illustrations or index. It may have numerous typos or missing text. However, purchasers can download a free scanned copy of the original rare book from the publisher's website (GeneralBooksClub.com). You can also preview excerpts of the book there. Purchasers are also entitled to a free trial membership in the General Books Club where they can select from more than a million books without charge. Title: The Honest House; Presenting Examples of the Usual Problems Which Face the Home-Builder, Together With an Exposition of the Simple Architectural Principles Which Underlie Them:; Original Publisher: New York, The Century co.; Publication date: 1914; Subjects: Architecture, Domestic; Dwellings; Architecture / General; Architecture / Residential; House

    Click here to buy from Amazon

    12 Unique & Innovative Green Home Designs from The Green Builder (The Learn2Build Green Building a Better Future Series)

    12 Unique & Innovative Green Home Designs from The Green Builder (The Learn2Build Green Building a Better Future Series)When we think about building a home we want something that's stylish, affordable and that we can live in comfortably for a very long time - but rarely do we think that a green home can be all those things and more.

    "12 Unique & Innovative Green Home Designs from The Green Builder" shows you that building a green home is just as affordable as a 'standard' home, giving you year round comfort, higher air quality, increased energy savings and a better way of life.

    The 12 concept designs found in "12 Unique & Innovative Green Home Designs from The Green Builder" prove that a green home can be modern, sleek and effective, and all at the same price as a standard home.

    Click here to buy from Amazon

    Customer Service for Home Builders

    Customer Service for Home BuildersA successful customer service program helps you close slaes and get referrals. With its forms, checklists, documents, and resource guide, this book provides teh tools you need to give your customer service program new life. Start managing customers' experiences instead of just reacting to issues that customers raise.

    Click here to buy from Amazon

    Sears, Roebuck Home Builder's Catalog: The Complete Illustrated 1910 Edition

    Sears, Roebuck Home Builder's Catalog: The Complete Illustrated 1910 Edition
    Sears, Roebuck and Company's 1910 catalog of home building materials, fixtures, and accessories — from roofing and siding to chandeliers and porcelain bathtubs. Vintage ad copy, specifications, and prices provide a nostalgic look back at the way homes were built at the turn of the last century. An authentic source for restorers of homes today.

    Click here to buy from Amazon

    The Cob Builders Handbook: You Can Hand-Sculpt Your Own Home

    The Cob Builders Handbook: You Can Hand-Sculpt Your Own HomeCob (an old English word for lump) is old-fashioned concrete, made out of a mixture of clay, sand, and straw. Becky Bee's manual is a friendly guide to making your own earth structure, with chapters on design, foundations, floors, windows and doors, finishes, and of course, making glorious cob.
    "I believe that building with cob is a way to recreate community and experience the joy of working together while taking back the right to build our own homes and look after our Mother Earth."
    She loves doing something that makes sense in a world where lots of things don't.

    Click here to buy from Amazon

    Home Builders' Jobsite Codes: A Pocket Guide to the 2006 International Residential Code

    Home Builders' Jobsite Codes: A Pocket Guide to the 2006 International Residential CodeHome Builder's Jobsite Codes provides easy access to the information you need. A quick reference to the 2006 International Residential Code, the guide provides easy-to-read code requirements for every aspect of residential construction. This user-friendly field guide is packed with illustrations, tables, figures, and a glossary, to facilitate your understanding of the codes.

    Click here to buy from Amazon

    Monday, September 26, 2011

    Building With an Attitude: How to Analyze, Understand, Improve, and Enjoy the Home Building Business

    Building With an Attitude: How to Analyze, Understand, Improve, and Enjoy the Home Building BusinessNo one can tell you how to build better and manage smarter than Al Trellis and Paul Sharp. Whether you need a business advisor, therapist, or drill sergeant, Building with an Attitude will get you thinking about your home building in new and innovative ways. Trellis and Sharp combine industry experience with common sense and entrepreneurial spirit to bring you solid advice that will help you run your business more efficiently. Get insights on management, design, hiring, customer relations, pricing, and marketing that will help you improve your business. By applying the tips and techniques shared by Trellis and Sharp, youll find that building homes really can be fun and profitable.

    Key Features:
    * Discusses how to know your market to increase sales
    * Outlines systems to improve business management practices
    * Describes how to develop and promote your marketing message
    * Provides design hot buttons
    * Discusses how to hire and motivate good people

    Click here to buy from Amazon