The updated edition of this popular book cover the major steps involved in successful new home sales. Learn the ins and outs of the comprehensive contract, the move-in, warranty service, asking for referrals, and a great close. This expanded second edition includes a new chapter on utilizing technology in your marketing and a more extensive chapter on mulitcultural sales.
Showing posts with label Marketing. Show all posts
Showing posts with label Marketing. Show all posts
Saturday, October 01, 2011
Sales and Marketing Checklists for Profit-Driven Home Builders
The updated edition of this popular book cover the major steps involved in successful new home sales. Learn the ins and outs of the comprehensive contract, the move-in, warranty service, asking for referrals, and a great close. This expanded second edition includes a new chapter on utilizing technology in your marketing and a more extensive chapter on mulitcultural sales.
Friday, September 30, 2011
Marketing Made Easy!: Basics for Home Builders
In this practical handbook written just for small-volume builders, you'll learn how to evaluate your current marketing efforts, determine your needs, create a distinct market identity, outline your goals, plan and budget for marketing, and evaluate your competition. You'll also get descriptions of inexpensive marketing ideas and activities that are easy to organize and do. Checklists, forms, photographs, and other examples will help you get started promoting your business right away! From Home Builder Press, 1995, 92 pp.Thursday, September 29, 2011
From Good Market Research to Great Marketing: A How-To Guide for Home Builders
Every time a builder visits a competitor's new home neighborhood, that's market research. Every interview with an architect or interior designer and every portfolio review adds to market research. Every meeting with miffed homeowners, every celebratory block party - well, you get the idea.
You are probably conducting informal market research already. Find out how to analyze and use this information to your greatest advantage in From Good Market Research to Great Marketing: A How-to Guide for Home Builders. Collecting market and buyer information requires skills you can readily learn with a little practice.The potential for increasing profits is enormous.
New home marketing expert Colleen Edwards discusses how to determine your audience, develop a product that meets their needs, and promote your homes and services to this target audience. From low cost market research you can conduct yourself to advice on hiring a consultant, Edwards examines a wide variety of market research techniques.
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